The Smart Home Product Customer Journey

Like many other businesses that have ambitious goals for growth and revenue, smart home product brands can fall into the trap of prioritizing the bottom line over their customer experience. Of course, you understand that satisfied customers can directly translate into profitability…but how do you find the right balance between meeting your financial goals and keeping your customers happy?

Finding the right balance between meeting your business objectives and keeping your customers happy doesn’t have to be mutually exclusive. In fact, the more time and focus you put on the customer experience, the better positioned you are to prevent product returns, low CSAT and NPS scores, reduced attach rates, negative reviews and customer churn as well as improve operational efficiency. RouteThis‘ eBook, When customer experience breaks down, dives into a complete 360° look at the smart home product customer journey and how to reduce risk while delivering the best value to your customers.

This eBook takes an in-depth look at the following:

• The customer journey for smart home products and where the breakdowns in the customer experience occur
• The impacts to your smart home business
• Best practices on how to prevent those breakdowns and help improve your brand’s customer experience