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In this episode of the IoT For All Podcast, Chief Product Officer of BehrTech, Wolfgang Thieme, joins us to talk about BehrTech’s MYTHINGS connectivity platform and LPWAN’s greater role in the industrial IoT space.
To kick off the episode, Wolfgang introduces himself and provides an update on what BehrTech has been up to since we last spoke to their CEO, Albert Behr. Wolfgang shares the latest progress on the launch of the MYTHINGS platform and talks about the process of refining and executing a go-to-market strategy. He also discusses the process BehrTech uses to gather feedback and lessons learned as the team adjusted to best serve customers in the industrial space.
We talk about the role LPWAN plays in the IoT space and how it enables companies to roll out massive deployments with hundreds or thousands of devices at a relatively low cost. Wolfgang shares with us some of the key considerations when building a network meant to scale and how companies launching new IoT deployments must consider scalability upfront.
To close out the conversation, Wolfgang shares his advice for companies looking to get into the IoT space, saying that speed to market and flexibility are key. He also shares some of his excitement for the rest of 2020, speaking to some of the advances in connectivity, in particular, that he believes will propel IoT capabilities forward.
Interested in connecting with Wolfgang? Reach out to him on Linkedin!
About BehrTech: BehrTech offers a disruptive wireless connectivity software platform that is purpose-built for massive-scale Industrial Internet of Things (IIoT) networks. At the core of the platform is MIOTY, a new communication technology standardized by ETSI that provides reliable, robust, and scalable connectivity unlike any other technology on the market. With its approach to interoperability, BehrTech makes it easy for end-users to retrofit its MYTHINGS platform in any environment and enables partners, system integrators, and VARs to deliver fully-integrated IIoT solutions that enable data-driven decisions to be made.
Key Questions and Topics from this Episode:
(01:40) Introduction to Wolfgang Thieme
(02:35) Introduction to Behrtech
(03:36) Are there any new initiatives happening at Behrtech?
(05:52) What’s the difference between LoRA and Behrtech’s platform MYTHINGS?
(07:42) What are some ideal Applications for LPWAN technologies?
(09:07) In developing the MYTHINGS platform, how did you approach your go-to-market strategy?
(11:35) What has the market response been like since launching MYTHINGS?
(13:56) How important are partnerships in IoT development and deployment?
(15:45) What role does LPWAN play in launching massive and scalable networks of devices?
(20:33) What are some of the challenges in implementing existing LPWAN technologies in industrial IoT deployments?
(22:53) How important is quality of service in industrial IoT deployments?
(24:04) What advice do you have for companies interested in getting into IoT?
(28:03) What are you looking forward to the rest of the new year?
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