Video is a powerful marketing tool for any business, but not everyone has the skills or the budget for top-tier video content with motion graphics and VFX. That is why in this article, I will be listing some of the best AI tools for video creation that can help you create better videos faster. Whether you want to make animations or training videos or you want to launch a podcast, this list has an AI tool for you.
Descript
Descript is a powerful video and audio editing tool that’s especially good for podcasts. It can automatically transcribe your videos with impressive accuracy (I would say ~95% depending on the audio). It uses AI to apply an audio effect called Studio Sound, which makes your average audio sound like it was recorded in a studio. So, with one click, you can make a podcast that sounds great without the cost of a studio or expensive equipment.
Descript also has a feature called Overdub, which allows you to train an AI to clone your voice or another person’s voice, so you can seamlessly dub over any part of a recording. Instead of getting someone to re-record something, you can just type what you wanted them to say and then their voice clone will say it.
It’s easier than ever to start a high-quality podcast. More and more businesses are utilizing podcasts to increase brand awareness and establish domain expertise. If your business already serves a niche, why not make a podcast for that niche?
Runway
Runway is an AI video editor with tons of AI-powered features. It can automatically remove green screen backgrounds and do motion tracking, things that traditionally took hours of tedious work. Another impressive feature is the ability to remove people and objects from video seamlessly. Runway can expedite the video editing process and save you from reshoots.
Synthesia
Don’t have cameras, microphones, or actors? Synthesia is an AI video generation platform that provides a library of AI avatars (based on scans of real people) that you can use to read your script. It’s perfect for any video that presents information like onboarding, training, and courses. Their AI voices are also quite good and sound natural. They have templates for common use cases to get you started. All you need is a script and their text-to-speech and lip-syncing will do the rest.
Another feature is you can have an avatar made of yourself or someone else, saving you from having to do your own recordings. Just make an avatar of yourself, and then you can scale your unique persona infinitely.
Screen Story
Made by Lemons, the studio that makes those cool animated screen recordings for tech and blockchain companies, Screen Story enables you to easily do the same. If you’re trying to make promo videos for Product Hunt, demos, or tutorials, then this tool will boost your production values without any animation expertise. It uses AI to automatically do smooth zoom-ins and follow your cursor. It animates your cursor and can apply motion blur to all the animations. You can even add a background to your screen recording to match your branding.
Currently only available on Mac OS, but they’re working on a Windows version.
Topaz Labs
One of the handiest tools I’ve used, Topaz Labs has a suite of photo and video upscaling tools powered by AI. Topaz Video AI can convert blurry, low-resolution video to 4K and 8K at 60 FPS. The results are impressive and can save you from having to buy a 4K or 8K camera. With this tool, anyone can deliver high-resolution video.
Start Creating
AI will enable video to scale in unprecedented ways. Any business can produce high-quality videos for their product or service. These tools will only improve. So, start creating and experimenting with these tools to see how they can enhance your content.
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